GOOD IMPACT

GOOD IMPACT

Our mission since our founding has been to create the best organic energy drink from what Mother Nature can give us. Every day, we do our best to minimize our impact on the environment and give our people a hand. Fortified by the right energy to get us moving, we believe we can make a difference.
ingredients that are good for you

ingredients that are good for you

Created in 1999, GURU is the world’s first natural energy drink. We’ve always said no to GMOs or artificial flavours. And with 99% of our ingredients sourced from organic farming, you can sip with peace of mind, knowing that our ingredients aren’t grown with toxic, synthetic pesticides or fertilizers. Just good energy.
OUR COMMITMENT TO A  BETTER PLANET

OUR COMMITMENT TO A BETTER PLANET

We’ve understood from Day One that our energy and vitality thrive when we’re in sync with nature’s balance. By minimizing our impact on the environment, we try our best to ensure our products give more than they take. We’ve still got a way to go, but we’re getting better. Everyday.
OUR COMMUNITY

OUR COMMUNITY

Without the good energy of our people, where would we be? We’ve made it our priority GURU’s broad community with a nourishing environment that empowers people to develop into the best version of themselves.
Eliot Grondin: The Quiet Work Behind the Big Moments
Eliot Grondin: The Quiet Work Behind the Big Moments

Eliot Grondin: The Quiet Work Behind the Big Moments At GURU, we’ve always believed that real performance is built long...

Back to Routine: How Gabby Traxler Cultivates Energy & Balance This Season - GURU Beverage
Back to Routine: How Gabby Traxler Cultivates Energy & Balance This Season

Fall brings a shift — in daylight, weather, mindset. For athletes like Gabby Traxler, it’s not just about adapting physically,...

From Trails to Tracks: How to Get Your Body Ready for Ski Season - GURU Beverage
From Trails to Tracks: How to Get Your Body Ready for Ski Season

The transition to winter starts well before the first snowfall. If you want to hit the slopes with confidence, it’s...

Eliot Grondin: The Quiet Work Behind the Big Moments
Eliot Grondin: The Quiet Work Behind the Big Moments

Eliot Grondin: The Quiet Work Behind the Big Moments At GURU, we’ve always believed that real performance is built long...

Back to Routine: How Gabby Traxler Cultivates Energy & Balance This Season - GURU Beverage
Back to Routine: How Gabby Traxler Cultivates Energy & Balance This Season

Fall brings a shift — in daylight, weather, mindset. For athletes like Gabby Traxler, it’s not just about adapting physically,...

From Trails to Tracks: How to Get Your Body Ready for Ski Season - GURU Beverage
From Trails to Tracks: How to Get Your Body Ready for Ski Season

The transition to winter starts well before the first snowfall. If you want to hit the slopes with confidence, it’s...

CARL GOYETTE

PRESIDENT & CEO

“GURU's mission to clean up the energy drink industry is a journey that started with clean, plant-based, sustainably sourced organic ingredients, and it's also about putting our planet and our people first. As a team, we are committed to staying true to our mission by striving to have a good impact wherever we can, always driven by the good energy of our people”
Why does GURU use organic ingredients?
How does GURU take action for the planet?
What does “good impact” mean at GURU?