Good Impact

Ingredients. Planet. People.

Our mission since our founding in 1999 has been to create the best organic energy drink from what Mother Nature can give us. Our plant-based ingredients are not only good for you, they are also kind to nature. Every day, we do our best to minimize our impact on the environment and give our people a hand. Fortified by the right energy to get us moving, we believe we can make a difference.

Join GURU on our mission to clean up the energy drink industry, one can at a time!

Ingredients that are good for you

Created in 1999, GURU is the world’s first natural energy drink. We’ve always said no to GMOs or artificial flavours. And with 99% of our ingredients sourced from organic farming, you can sip with peace of mind, knowing that our ingredients aren’t grown with toxic, synthetic pesticides or fertilizers. Just good energy.

Our Commitment to a Better Planet

We've understood from Day One that our energy and vitality thrive when we’re in sync with nature’s balance. By minimizing our impact on the environment, we try our best to ensure our products give more than they take. We’ve still got a way to go, but we’re getting better. Every day.

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Our people

Without the good energy of our people, where would we be? We’ve made it our priority to provide GURU’s broad community with a nourishing environment that empowers people to develop into the best version of themselves.

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GURU's mission to clean up the energy drink industry is a journey that started with clean, plant-based, sustainably sourced organic ingredients, and it's also about putting our planet and our people first. As a team, we are commited to staying true to our mission by striving to have a good impact wherever we can, always driven by the good energy of our people

-Carl Goyette, CEO