Our mission since our founding has been to create the best organic energy drink from what Mother Nature can give us. Every day, we do our best to minimize our impact on the environment and give our people a hand. Fortified by the right energy to get us moving, we believe we can make a difference.

ingredients that are good for you

Created in 1999, GURU is the world’s first natural energy drink. We’ve always said no to GMOs or artificial flavours. And with 99% of our ingredients sourced from organic farming, you can sip with peace of mind, knowing that our ingredients aren’t grown with toxic, synthetic pesticides or fertilizers. Just good energy.

OUR COMMITMENT TO A BETTER PLANET

We’ve understood from Day One that our energy and vitality thrive when we’re in sync with nature’s balance. By minimizing our impact on the environment, we try our best to ensure our products give more than they take. We’ve still got a way to go, but we’re getting better. Everyday.

OUR COMMUNITY

Without the good energy of our people, where would we be? We’ve made it our priority GURU’s broad community with a nourishing environment that empowers people to develop into the best version of themselves.

FROM THE BLOG

May 25, 2026

The Summer Pack You've Been Waiting For, Now at Costco

Available May 25th at all Costco locations in Quebec Summer is here, and so is the energy boost to match....

April 9, 2026

Limited Time Offer: The GURU Bestsellers Variety 18-Pack, Only at Costco Texas

When you want energy that works as hard as you do, you choose Good Energy®. Clean, natural, and effective energy....

March 11, 2026

The People Behind the Can: Meet the Humans Fueling GURU’s Good Energy

At GURU, energy has always meant more than caffeine. Behind every can is a group of people who believe deeply...

May 25, 2026

The Summer Pack You've Been Waiting For, Now at Costco

Available May 25th at all Costco locations in Quebec Summer is here, and so is the energy boost to match....

April 9, 2026

Limited Time Offer: The GURU Bestsellers Variety 18-Pack, Only at Costco Texas

When you want energy that works as hard as you do, you choose Good Energy®. Clean, natural, and effective energy....

March 11, 2026

The People Behind the Can: Meet the Humans Fueling GURU’s Good Energy

At GURU, energy has always meant more than caffeine. Behind every can is a group of people who believe deeply...

CARL GOYETTE

PRESIDENT & CEO

“GURU's mission to clean up the energy drink industry is a journey that started with clean, plant-based, sustainably sourced organic ingredients, and it's also about putting our planet and our people first. As a team, we are committed to staying true to our mission by striving to have a good impact wherever we can, always driven by the good energy of our people”

ABOUT GURU’S SUSTAINABILITY

Why does GURU use organic ingredients?

GURU uses certified organic ingredients to deliver natural energy without compromising taste. Organic ingredients are carefully selected to support well-being and are produced using farming practices that are better for the environment.

How does GURU take action for the planet?

We take concrete steps to reduce our environmental footprint, from sourcing decisions to everyday practices across our operations.

What does “good impact” mean at GURU?

It’s our way of doing things differently: choosing organic ingredients, making more responsible decisions, and reducing our footprint through real action.