GURU ORGANIC ENERGY CONTINUES ITS RECORD-BREAKING STREAK ON AMAZON DURING BLACK FRIDAY-CYBER MONDAY

 

Sales Surge 94% in Canada and 73% in the U.S., Dramatically Outpacing Category Growth

 

Montréal, Québec, December 9, 2025 – GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand[1], is proud to announce its most dominant Amazon performance to date during Black Friday–Cyber Monday (BFCM), delivering record results and significantly outperforming the overall energy drink category across North America.

 

GURU delivered outstanding growth during the 12-day promotional event from November 20 to December 1, with units up 94% in Canada and 73% in the United States compared to last year's performance. This remarkable momentum reflects surging consumer demand for GURU's clean, organic energy drinks and validates the Company's strategic ecommerce initiatives heading into the critical holiday season. 

November 2025 has become GURU's strongest month ever on Amazon in both markets, marking a significant milestone in the Company's ecommerce growth trajectory.

 

DRAMATICALLY OUTPERFORMING THE CATEGORY

GURU's performance during Black Friday and Cyber Monday significantly exceeded overall category growth. According to third-party market data from Stackline, the total energy drink category grew 21% in Canada during the event period, while GURU achieved 94% growth – more than four times the category rate — the widest performance gap GURU has achieved versus the category on any tentpole event. In the U.S., where the total energy drink category grew 40%, GURU's 73% growth rate was nearly double the category average, demonstrating continued online market share gains and strong consumer preference for organic, clean-label energy alternatives.

In Canada, GURU secured the #2 position with a 21.3% market share during the event period, further reinforcing its standing as a category leader. 

DOMINANT MARKET POSITIONING

GURU achieved prominent first-page placements across key search terms in both markets, with four GURU products ranking in the Top 10 for the energy drink category in Canada. The Company maintained top positions across branded, category, and competitive keywords, with its Zero and Lite variety packs driving strong conversion among both new and existing customers.

Carl Goyette, President and CEO of GURU, commented: "Our Black Friday and Cyber Monday performance marks another major milestone in GURU's ecommerce growth story. Achieving 94% growth in Canada–where we're now firmly established as the #2 brand in the category–and 73% growth in the U.S. during this critical shopping period validates our strategy and demonstrates the strength of consumer demand for Good Energy that's better for them and better for the planet. 

“What’s particularly compelling is that we nearly doubled the category growth rate in the U.S. and outpaced it by more than four times in Canada. GURU isn’t just growing with the category—we’re capturing meaningful market share from competitors. 

“We're also encouraged by the strong performance of our Zero lineup, which continues to resonate with health-conscious consumers seeking sugar-free options without artificial sweeteners. 

“This momentum, combined with expanding distribution and rising brand awareness, positions GURU to continue leading the category’s shift toward cleaner, organic energy drinks in 2026 and beyond."

STRATEGIC MOMENTUM HEADING INTO 2026

Building on this record-breaking Black Friday and Cyber Monday performance, GURU continues to strengthen its position in the rapidly growing organic energy drink segment. The Company's strategic focus on ecommerce excellence, combined with its differentiated product portfolio and growing brand recognition, positions GURU to capitalize on continued consumer demand for cleaner, healthier energy drink alternatives.

The exceptional growth during this high-traffic shopping period also reflects the effectiveness of GURU's enhanced digital marketing and optimized promotional strategy, which delivered improved customer acquisition while maintaining strong profitability metrics—momentum the Company aims to amplify in 2026. 

About GURU Products

GURU energy drinks are made from a short list of plant-based active ingredients, including natural caffeine, and no artificial sweeteners, zero sucralose and zero aspartame. These carefully sourced ingredients are crafted into unique blends that push your body to go further and your mind to be sharper.

To explore GURU's range of organic energy drinks, visit www.guruenergy.com or find us on Amazon.

About GURU Organic Energy

GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that launched the world’s first natural, plant-based energy drink in 1999. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of about 25,000 points of sale, and through www.guruenergy.com and Amazon. GURU has built an inspiring brand with a clean list of organic ingredients, including natural caffeine, and no artificial sweeteners, zero sucralose and zero aspartame, which offer consumers Good Energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to www.guruenergy.com or follow us @guruenergydrink on Instagram, @guruenergy on Facebook and @guruenergydrink on TikTok.

For Further Information, Please Contact:

GURU Organic Energy Carl Goyette, President and CEO Ingy Sarraf, Chief Financial Officer 514-845-4878 investors@guruenergy.com

strat.eko Francois Kalos francois.kalos@guruenergy.com

 

Forward-Looking Information

This press release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Such forward-looking information includes, but is not limited to, information with respect to the Company’s objectives and the strategies to achieve these objectives, as well as information with respect to management’s beliefs, plans, expectations, anticipations, estimates and intentions. This forward-looking information is identified by the use of terms and phrases such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “believe”, or “continue”, the negative of these terms and similar terminology, including references to assumptions, although not all forward-looking information contains these terms and phrases. Forward-looking information is provided for the purposes of assisting the reader in understanding the Company and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments and therefore the reader is cautioned that such statements may not be appropriate for other purposes. Forward-looking information is based upon a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond management’s control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking information. These risks and uncertainties include, but are not limited to, the following risk factors, which are discussed in greater detail under the “RISK FACTORS” section of the annual information form for the year ended October 31, 2024: management of growth; reliance on key personnel; reliance on key customers; changes in consumer preferences; significant changes in government regulation; criticism of energy drink products and/or the energy drink market; economic downturn and continued uncertainty in the financial markets and other adverse changes in general economic or political conditions, as well as geopolitical developments, global inflationary pressure or other major macroeconomic phenomena; global or regional catastrophic events; fluctuations in foreign currency exchange rates; inflation; revenues derived entirely from energy drinks; increased competition; relationships with co-packers and distributors and/or their ability to manufacture and/or distribute GURU’s products; seasonality; relationships with existing customers; changing retail landscape; increases in costs and/or shortages of raw materials and/or ingredients and/or fuel and/or costs of co-packing; failure to accurately estimate demand for its products; history of negative cash flow and no assurance of continued profitability or positive EBITDA; repurchase of common shares; intellectual property rights; maintenance of brand image or product quality; retention of the full-time services of senior management; climate change; litigation; information technology systems; fluctuation of quarterly operating results; changes in government policies and international trade regulations; conflicts of interest; consolidation of retailers, wholesalers and distributors and key players’ dominant position; compliance with data privacy and personal data protection laws; management of new product launches; use of third-party marketing, including celebrities and influencers; review of regulations on advertising claims, as well as those other risk factors identified in other public materials, including those filed with Canadian securities regulatory authorities from time to time and which are available on SEDAR+ at www.sedarplus.ca. Additional risks and uncertainties not currently known to management or that management currently deems to be immaterial could also cause actual results to differ materially from those that are disclosed in or implied by such forward-looking information. Although the forward-looking information contained herein is based upon what management believes are reasonable assumptions as at the date they were made, investors are cautioned against placing undue reliance on these statements, since actual results may vary from the forward-looking information. Certain assumptions were made in preparing the forward-looking information concerning availability of capital resources, business performance, market conditions, and customer demand. Consequently, all of the forward-looking information contained herein is qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that management anticipates will be realized or, even if substantially realized, that they will have the expected consequences or effects on the business, financial condition, or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking information contained herein is provided as of the date hereof, and management does not undertake to update or amend such forward-looking information, whether as a result of new information, future events or otherwise, except as may be required by applicable law.