- GURU will be the content partner for Jay Du Temple's “FIN” Canadian tour.
- The partnership calls for Jay Du Temple's participation in GURU's marketing and social media campaigns and mutual creative projects for the Quebec market.
Montreal, Quebec – April 30, 2024 – GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand1, is thrilled to announce an innovative and humor-filled partnership with Quebec comedian and host Jay Du Temple. GURU will notably be the content partner for Jay Du Temple's FIN Canadian tour, with Jay becoming a GURU shareholder and brand ambassador.
Carl Goyette, President and CEO of GURU, said: “We're proud to welcome Jay, a rising star on the Quebec comedy scene, to the GURU family. We've known Jay since his early days on television, and we've followed his impressive on-stage journey in recent years. Jay embodies GURU's values as an authentic, accessible artist, through his two passions: the stage and sports. As fun, humor and sport take on greater importance for GURU, we sincerely believe that Jay has the potential to make a positive impact on the brand's position in Quebec.”
“Deeply grateful that the GURU team is embarking on this crazy project with as much passion and motivation as I am. How fortunate!” added Jay Du Temple.
Jay Du Temple will present his second FIN one-man show to French-speaking communities across the country. He'll be running and cycling over 7,725 km, from the Magdalen Islands to Vancouver, and ending his tour in Montreal, from May 4 to July 22.
About Jay Du Temple
Graduating from ENH in 2013, Jay Du Temple immediately began making a name for himself in comedy by hosting popular events in various bars. He signed on to a few TV projects, mainly as a collaborator, before becoming the host of Occupation Double, which quickly made him a household name. He hosted the show for six seasons, during which he also toured with his first show. His final performance was at the Bell Centre in January 2020. Through it all, Jay hosts radio shows, writes a collaborative novel, produces his own podcast Jay Du Temple discute and participates in various other projects. He presents his second show for the first time in the summer of 2022 and takes on the hosting mandate for the Gala Québec Cinéma in December 2023.
About GURU Products
GURU energy drinks are made from a short list of plant-based active ingredients, including natural caffeine, with zero sucralose and zero aspartame. These carefully sourced ingredients are crafted into unique blends that push your body to go further and your mind to be sharper.
About GURU Organic Energy
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that launched the world’s first natural, plant-based energy drink in 1999. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of about 25,000 points of sale, and through www.guruenergy.com and Amazon. GURU has built an inspiring brand with a clean list of organic ingredients, including natural caffeine, with zero sucralose and zero aspartame, which offer consumers Good Energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to www.guruenergy.com or follow us @guruenergydrink on Instagram, @guruenergy on Facebook and @guruenergydrink on TikTok.
1 Nielsen: 52-week period ended January 27, 2024, All Channels, Canada vs. same period year ago.
For further information, please contact:
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GURU Organic Energy Investors Carl Goyette, President and CEO Ingy Sarraf, Chief Financial Officer 514-845-4878 |
Media Lyla Radmanovich PELICAN PR 514-845-8763 |
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Francois Kalos |
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