GURU ORGANIC ENERGY ENTERS ZERO SUGAR SEGMENT WITH METABOLISM-BOOSTING GURU ZERO WILD BERRY

• ZERO SUGAR: fastest growing energy drink segment in Quebec¹ and the US² as more consumers seek low-calorie, sugar-free energy drinks.
• METABOLISM BOOST: EGCG and catechins, a form of green tea polyphenols, are clinically studied for their potent antioxidant effects and metabolism boosting when combined with caffeine. This metabolism boost helps burn more calories and convert energy faster to support active lifestyles and improved physical performance.
• Initial launch in retail stores in Quebec and online in Canada, on Amazon and on www.guruenergy.com. 
• GURU Zero Wild Berry will also be featured in activations supporting Jay Du Temple’s “FIN” Canadian tour from May 4 to July 19.

Montréal, Québec, May 2, 2024 – GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand¹, today announced the official launch of its new ZERO SUGAR category, starting with its mesmerizing GURU Zero Wild Berry. 

Carl Goyette, President and CEO of GURU stated: “With the new GURU Zero line, we're targeting a new, fast-growing trend of consumers who are looking for energy drinks that can boost their metabolism without compromise: ZERO SUGAR, ZERO SUCRALOSE, ZERO ASPARTAME AND ZERO ARTIFICIAL INGREDIENTS. Through our leading-edge R&D capabilities, GURU has once again hit the mark with another great tasting natural energy drink with a new functionality that supports active lifestyles and improved physical performance."  

This initial launch of GURU Zero to Quebec retailers and Canadian online platforms will be supported by a comprehensive marketing campaign, which will include in-store promotions and activations, combined with high-impact in-store displays, all supported by a strategy of digital media placements, social media content and influencers, as well as special events.

GURU Zero Wild Berry

GURU Zero Wild Berry is made from a unique blend of natural ingredients that help BOOST METABOLISM.

WILD ON TASTE, ZERO ON SUGAR: With zero sugar, zero artificial flavors and the rich taste of wild berries, consumers can let their awakened energy run wild with absolutely zero regrets.

NATURAL ENERGY THAT LASTS: GURU Zero is packed with 140 mg of natural caffeine.

METABOLISM BOOST: The combination of caffeine, EGCG and catechins, a form of green tea polyphenols, has been clinically studied to boost metabolism, help burn more calories and convert energy faster to support active lifestyles and improved physical performance.

“GURU Zero is a major R&D breakthrough for us,” said Luc Martin-Privat, PharmD, GURU's Brewmaster and Vice President of R&D and Innovation. “After years of dedicated research, we are proud to present this premium organic sugar-free energy drink with metabolism-boosting functionalities and unparalleled taste. We've triumphed in harnessing our unique zero-sugar formula to deliver a taste sensation that we believe will delight every palate. We're also working on adding more delicious flavors to complete this new zero sugar product line.”

About GURU Products

GURU energy drinks are made from a short list of plant-based active ingredients, including natural caffeine, with zero sucralose and zero aspartame. These carefully sourced ingredients are crafted into unique blends that push your body to go further and your mind to be sharper.

About GURU Organic Energy

GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that launched the world’s first natural, plant-based energy drink in 1999. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of about 25,000 points of sale, and through www.guruenergy.com and Amazon. GURU has built an inspiring brand with a clean list of organic ingredients, including natural caffeine, with zero sucralose and zero aspartame, which offer consumers Good Energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to www.guruenergy.com or follow us @guruenergydrink on Instagram, @guruenergy on Facebook and @guruenergydrink on TikTok.

[1] Nielsen: 52-week period ended January 27, 2024, All Channels, Canada vs. the same period a year ago.

[2] SPINS data: 52-week period ended December 2, 2023.

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