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At GURU, energy has always meant more than caffeine.
Behind every can is a group of people who believe deeply in what they’re building: a cleaner, more conscious kind of energy. People who travel, experiment, laugh, create, question, and care about what goes into both their work and their bodies.
Today, we’re pulling back the curtain to introduce a few of the humans helping shape GURU every day, sharing the flavors they love, the values that guide them, and why natural energy matters in their own lives.
Because GURU isn’t a faceless brand.
It’s a community of people who believe good energy can change how we live.
Ingy Sarraf - Chief Operating Officer & Chief Financial Officer
For Ingy, GURU represents something deeper than a beverage, it’s a mindset.
Favorite GURU flavor
Zero Orange-Raspberry Sorbet
What does GURU represent beyond an energy drink?
“For me, GURU is a permission slip to be myself, fully.
The unique, crazy, funny, silly me… and the disciplined, hard-working, healthy, positive, ethical me. Full out. No politics. No hiding behind a ‘perfect’ image. Just me in all my glory :the good, the messy, the real.
It’s me as a mom, a professional, a friend, a partner… and also the girl who still believes that everything is possible. The one who wants to travel, explore the world, and meet people who genuinely embrace good energy.
Beyond the product, GURU represents an authentic offer: incredible organic ingredients, cleaner energy, and a brand that wins on substance, not gimmicks.
It’s also a mindset. Good Energy means curiosity, resilience, discipline, and optimism. Progress over perfection. Ambition without ego.
If I had to say it in one line:
GURU is what it looks like when you bring your whole self and still keep your standards high.”
Why does natural energy matter to you?
“Natural energy matters to me because I still have so much left to explore, to live, and to build and I want energy that supports that life, not hijacks it.
I want to feel clear, strong, focused and proud of what I’m choosing while I do it.
For me, natural energy means:
• Choosing something that aligns with my health and values
• Having energy that lasts, real, sustainable momentum
• Showing up fully… and still feeling like myself afterward.”
Luc Martin-Privat- VP Innovation & R&D (a.k.a. Brewmaster)
Luc has spent more than 15 years crafting GURU recipes, translating the science of plants into the flavors people drink every day.
Favorite GURU flavor
“It's like asking a parent which child is their favorite!
As Brewmaster, I love them all. From my very first signature GURU Original to the technical challenge of our Zero Sugar line, every flavor carries a story.
Right now, I’m fascinated by Zero Dragon Fruit Cherry Sorbet. It transforms the nostalgic taste of cherry with the exotic sweetness of dragon fruit into a refreshing sorbet experience.
But the flavor that truly excites me right now… is the one I’m working on next.
My role is to capture the spirit of the moment drawing inspiration from travel, encounters, and even childhood memories and reinvent it into something bold, surprising, and worthy of our mission.”
What does GURU represent beyond an energy drink?
“GURU is the expression of my craft and a continuation of a generational heritage.
I come from a family of pharmacists specializing in phytotherapy, so I grew up learning the language of plants.
For more than 15 years, I’ve translated that ancestral knowledge into a sensory experience. GURU represents the bridge between traditional plant wisdom and modern lifestyles.
Beyond energy, GURU is a catalyst for authentic moments.
My mission as Brewmaster is simple:
to infuse the science of plants into a dynamic lifestyle so that every can becomes a ritual of conscious vitality, helping people feel clear, energized, and ready to pursue their dreams.”
Why does natural energy matter to you?
“For me, natural energy is not just a formulation choice, it’s a philosophy rooted in my origins.
Nature does nothing randomly. Within its complexity lies everything needed for human balance.
Natural energy is the opposite of the synthetic shortcuts that have become common in a rushed world. Where chemical stimulation is loud and temporary, natural energy is balanced, proven, and sustainable.
It’s the difference between forcing the body and awakening the mind.
As a Doctor of Pharmacy, I see myself as a guardian of plant science. Choosing natural energy means refusing the easy path of synthetic ingredients and embracing a clearer, more authentic kind of performance.”
More Than a Drink
At GURU, every can starts with people: scientists, builders, dreamers, and believers in a better kind of energy.
Different stories. Different paths. One shared belief:
Energy should help you live fully, not compromise who you are.
And that’s what Good Energy is all about.