GURU Organic Energy Partners With CTV’s THE AMAZING RACE CANADA

GURU Organic Energy Partners With CTV’s THE AMAZING RACE CANADA

GURU to offer unforgettable travel experiences to the Season 8 winners of Canada’s most-watched summer series, and to one lucky consumer.

MONTREAL, May 31, 2022 (GLOBE NEWSWIRE) -- GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, is pleased to announce that it has partnered with CTV’s THE AMAZING RACE CANADA as a sponsor. Showcasing unique activations for the racers throughout the season and offering the winners a once-in-a-lifetime trip for two around the world, GURU will also be running a contest online and in store allowing Canadians to get in on the action and win their own unforgettable trip to anywhere in the world, for a value of up to $10,000.

A photo accompanying this announcement is available at

“We are extremely excited to partner with CTV’s THE AMAZING RACE CANADA for the upcoming 8th season. This is a new way for us to reach a national audience that aligns with our brand’s core values, as we continue to build our profile across the country,” said Carl Goyette, President and CEO of GURU. “Partnering with competition reality series has been part of our marketing mix in Quebec for several years, and this strategy has proven highly effective at generating brand awareness and connecting GURU with a key demographic. We look forward to bringing our past learnings to a new platform and a broader market as we aim to create unforgettable and unique experiences for THE AMAZING RACE CANADA teams and CTV viewers, all while sharing our Good Energy,” he added.

GURU’s partnership with CTV’s THE AMAZING RACE CANADA comes as an addition to GURU’s recently announced seasonal sponsorship program, which aims to give the brand a unique voice during some of Canada’s most popular musical, cultural, and sporting events. It will also be paired with a bold new campaign launching over the summer and feature a 15 second ad to air during the show.

Visit GURU in store and online for a chance to win an unforgettable trip to anywhere in the world, and make sure to keep track of GURU’s Good Energy on THE AMAZING RACE CANADA on Instagram @guruenergydrink, Facebook @guruenergy, and @GURUOrganicEnergy on LinkedIn.

About GURU Products
All GURU energy drinks are plant-based, high in natural caffeine, free of artificial sweeteners, artificial colours and flavours, and have no preservatives. In addition, all drinks are organic, vegan and gluten free – and the best thing is their amazing taste.

About GURU
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company launched in 1999, when it pioneered the world’s first natural, plant-based energy drink. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of over 25,000 points of sale, and through and Amazon. GURU has built an inspiring brand with a clean list of organic plant-based ingredients. Its drinks offer consumers good energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to or follow us @guruenergydrink on Instagram and @guruenergy on Facebook.

For further information, please contact:

GURU Organic Energy
Carl Goyette, President and CEO
Ingy Sarraf, Chief Financial Officer
[email protected]
Lyla Radmanovich
[email protected]
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding the Company and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following, which are discussed in greater detail under “Risk Factors” in the Company’s Annual Information Form for the year ended October 31, 2021, available on SEDAR at management of growth; reliance on key personnel; changes in consumer preferences; significant changes in government regulation; criticism of energy drink products and/or the energy drink market; economic downturn and continued uncertainty in the financial markets and other adverse changes in general economic or political conditions, as well as the COVID-19 pandemic or other major macroeconomic phenomena; global or regional catastrophic events; fluctuations in foreign currency exchange rates; net revenues derived entirely from energy drinks; increased competition; relationships with co-packers and distributors and/or their ability to manufacture and/or distribute GURU’s products; relationships with existing customers; changing retail landscape; increases in costs and/or shortages of raw materials and/or ingredients and/or fuel and/or costs of co-packing; failure to accurately estimate demand for its products; history of negative cash flow and no assurance of continued profitability or positive EBITDA; intellectual property rights; maintenance of brand image or product quality; retention of the full-time services of senior management; climate change; litigation; information technology systems; fluctuation of quarterly operating results; risks associated with the PepsiCo distribution agreement; no assurance of continued profitability or positive EBITDA; and conflicts of interest. Certain assumptions were made in preparing the forward-looking statements concerning availability of capital resources, business performance, market conditions and consumer demand. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition, or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

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