WORLD'S FIRST NATURAL ENERGY DRINK!

GURU believes energy shouldn’t come at the expense of health. Which is why we are on a mission to clean up the energy drink industry, one can at a time.

Green Tea Caffeine

Zero Sucralose. Zero Aspartame.

Focus + Metabolism Boost

No Jitters. No Crash.

Proudly Canadian Since 1999

Organic Certified

OUR STORY

1990

In the fabric of change, revolutions often spark in the most unexpected corners. 

Rewind to the vibrant nights of ’95, where the Montreal after hours scene was pumping with vibes and Smart Drinks held the spotlight. Our GURU founder had just opened the legendary SONA Nightclub. Justin, our Art Director, was blending the legendary plant-based Justin’s Smart Drinks at the very same place. 

1999

Fast forward to ’99 and voilà, the world’s first Natural Energy Drink was born: GURU. Why? To provide our tribe with the perfect dose of good energy matching their vibe and active lifestyle.

2024

Two decades down the road, we’ve waltzed beyond the nocturnal rhythms of nightlife. Today, GURU is more than a drink; it’s a choice for good, for fun, uplifting not just your nights but every waking moment.

FINDING A GURU IS EASY WHEN WE SEARCH FOR THE RIGHT VALUES.

GOOD PEOPLE

The unsung superheroes of daily life, spreading positivity like confetti. Good people are the human, making the world brighter one smile at a time. 

GOOD FOR YOU

Sip on the potion of vitality! “Good for you” is the high-five to your well-being. It’s the approval for choosing a healthy energy drink, a concoction of good vibes and even better ingredients.

GOOD LIFESTYLE

Living your best life is the retreat of turning the mundane into a masterpiece. It’s a symphony of joy, a feast of well-being, and a daily dance with happiness.

GOOD IMPACT

Good impact is the positive hurricane leaving smiles, inspiration, and good vibes in its wake. From small acts of kindness to grand gestures, it’s the superhero cape every do-gooder wears, making the world a better place, one heartwarming moment at a time.

CARL GOYETTE

PRESIDENT & CEO

“GURU's mission to clean up the energy drink industry is a journey that started with clean, plant-based, sustainably sourced organic ingredients, and it's also about putting our planet and our people first. As a team, we are committed to staying true to our mission by striving to have a good impact wherever we can, always driven by the good energy of our people”