Montreal, Quebec, January 13, 2026 – GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand[1], today announced the launch of GURU Zero Dragon Fruit Cherry Sorbet, a bright, refreshing innovation designed for a clean, refreshing lift of Good Energy®.
Rolling out in January across Quebec, in select U.S. markets and online at GURUenergy.com, Amazon.ca, and Amazon.com, this new flavour brings a refreshing start to the year and redefines what New Year Energy should feel like.
The easiest win you’ll make today: Choosing Good Energy®
Crafted to blend flavour and function, GURU Zero Dragon Fruit Cherry Sorbet pairs the nostalgic taste of cherry sorbet with the exotic brightness of dragon fruit – delivering a naturally uplifting experience with zero sugar, zero sucralose, and zero aspartame that makes healthy choices taste rewarding. Powered by organic green tea caffeine, L-theanine, and catechin (EGCG), it supports focus and metabolism, helping consumers feel good while choosing good.
“GURU Zero Dragon Fruit Cherry Sorbet captures what we stand for: a modern, clean energy choice that celebrates choosing good every day. It’s the perfect balance of flavour and function, proving that progress doesn’t have to come at the expense of enjoyment,” says Carl Goyette, President and CEO of GURU.
In every can:
· 140 mg of natural, organic caffeine from green tea for lasting energy
· Zero sugar, zero sucralose, zero aspartame
· Metabolism and focus support from green tea catechin (EGCG) and L-theanine
· Proudly brewed in Canada
Every small win deserves a cherry on top
Today’s consumers value progress and consistency over shortcuts. GURU’s new campaign is choosing to celebrate progress – one small win at a time. The brand’s new campaign, “Every small win deserves a cherry on top”, reframes energy as something earned through consistency, not all-or-nothing effort.
From early wake-ups to satisfying movement, GURU spotlights the small wins that build real habits and momentum, redefining the energy category around positivity and purpose.
Launching in January, the campaign will span digital video, social media, influencer collaborations, experiential activations, and retail experiences across Canada and select U.S. markets.
A new chapter for Good Energy®
The launch of GURU Zero Dragon Fruit Cherry Sorbet marks another milestone in GURU’s strategy to lead the Good Energy® movement – offering a natural, functional alternative to synthetic energy drinks and inspiring people to choose energy that feels as good as it tastes.
GURU Zero Dragon Fruit Cherry Sorbet will be available beginning in January 2026 across Quebec retailers, in select U.S. retailers and online at GURUenergy.com, Amazon.ca, and Amazon.com.
About GURU Products
GURU energy drinks are made from a short list of plant-based active ingredients, including natural caffeine, and no artificial sweeteners, zero sucralose and zero aspartame. These carefully sourced ingredients are crafted into unique blends that push your body to go further and your mind to be sharper.
To explore GURU's range of organic energy drinks, visit www.guruenergy.com or find us on Amazon.
About GURU Organic Energy
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that launched the world’s first natural, plant-based energy drink in 1999. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of about 25,000 points of sale, and through www.guruenergy.com and Amazon. GURU has built an inspiring brand with a clean list of organic ingredients, including natural caffeine, and no artificial sweeteners, zero sucralose and zero aspartame, which offer consumers Good Energy® that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to www.guruenergy.com or follow us @guruenergydrink on Instagram, @guruenergy on Facebook and @guruenergydrink on TikTok.
For further information, please contact:
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GURU Organic Energy Carl Goyette, President and CEO Ingy Sarraf, Chief Financial Officer 514-845-4878 |
strat.eko Francois Kalos |
Forward-Looking Information
This press release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Such forward-looking information includes, but is not limited to, information with respect to the Company’s objectives and the strategies to achieve these objectives, as well as information with respect to management’s beliefs, plans, expectations, anticipations, estimates and intentions. This forward-looking information is identified by the use of terms and phrases such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “believe” or “continue”, the negative of these terms and similar terminology, including references to assumptions, although not all forward-looking information contains these terms and phrases. Forward-looking information is provided for the purposes of assisting the reader in understanding the Company and its business, operations, prospects and risks at a point in time in the context of historical and possible future developments and therefore the reader is cautioned that such statements may not be appropriate for other purposes. Forward-looking information is based upon a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond management’s control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking information. These risks and uncertainties include, but are not limited to, the following risk factors, which are discussed in greater detail under the “RISK FACTORS” section of the annual information form for the year ended October 31, 2025: management of growth; reliance on key personnel; reliance on key customers; changes in consumer preferences; significant changes in government regulation; criticism of energy drink products and/or the energy drink market; economic downturn and continued uncertainty in the financial markets and other adverse changes in general economic or political conditions, as well as geopolitical developments, global inflationary pressure or other major macroeconomic phenomena; global or regional catastrophic events; fluctuations in foreign currency exchange rates; inflation; revenues derived entirely from energy drinks; increased competition; relationships with co-packers and distributors and/or their ability to manufacture and/or distribute GURU’s products; seasonality; relationships with existing customers; changing retail landscape; increases in costs and/or shortages of raw materials and/or ingredients and/or fuel and/or costs of co-packing; failure to accurately estimate demand for its products; history of negative cash flow and no assurance of continued profitability or positive EBITDA; repurchase of common shares; intellectual property rights; maintenance of brand image or product quality; retention of the full-time services of senior management; climate change; litigation; information technology systems; fluctuation of quarterly operating results; changes in government policies and international trade regulations; conflicts of interest; consolidation of retailers, wholesalers and distributors and key players’ dominant position; compliance with data privacy and personal data protection laws; management of new product launches; use of third-party marketing, including celebrities and influencers; review of regulations on advertising claims, as well as those other risk factors identified in other public materials, including those filed with Canadian securities regulatory authorities from time to time and which are available on SEDAR+ at www.sedarplus.ca. Additional risks and uncertainties not currently known to management or that management currently deems to be immaterial could also cause actual results to differ materially from those that are disclosed in or implied by such forward-looking information. Although the forward-looking information contained herein is based upon what management believes are reasonable assumptions as at the date they were made, investors are cautioned against placing undue reliance on these statements since actual results may vary from the forward-looking information. Certain assumptions were made in preparing the forward-looking information concerning availability of capital resources, business performance, market conditions, and customer demand. Consequently, all of the forward-looking information contained herein is qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that management anticipates will be realized or, even if substantially realized, that they will have the expected consequences or effects on the business, financial condition, or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking information contained herein is provided as of the date hereof, and management does not undertake to update or amend such forward-looking information whether as a result of new information, future events or otherwise, except as may be required by applicable law.
[1] Nielsen, 52-week period ended November 1, 2025, All Channels, Canada vs. same period a year ago.