Buy 1 Matcha case → Get $10 off a Zero Variety Pack
Buy 2+ Matcha cases → Get a FREE Zero Variety Pack
Add the zero sugar variety pack to your matcha order to redeem. While inventory lasts. No code required.
PEOPLE POWERED BY GOOD ENERGY
Our Ambassadors are the heartbeat of the GURU community. Trusted voices, builders, and forces for good, they don't just represent the Good Energy, they live it. Through genuine connections to their world, they spark real change and motivate everyone around them to do the same.
ÉLIOT GRONDIN
Éliot is a snowboard cross athlete and three-time Olympic medalist. He embodies a thoughtful approach to performance, rooted in experience and driven by a constant will to improve. Holding over a dozen World Championship titles, he brings sharp risk assessment, rigorous discipline, and a maturity that allows him to make the right calls when it matters most.
LEARN MORE ABOUT ÉLIOT
EMMA DEGUARA
Emma is an endurance athlete, mountaineer, and advocate, known for pushing her limits in ultra-trail and extreme endurance challenges. Co-founder of the 6AM Club, she thrives on the strength of the collective, creating spaces where movement becomes a catalyst to connect, push boundaries, and grow together. She embodies a performance-driven approach guided as much by human connection as by ambition.
XAVIER LADOUCEUR
Xavier is an athlete, mountaineer, and creator who explores movement in a relentless pursuit of surpassing himself. Through his projects, each wilder than the last, he blends performance, creativity, and personal growth, always seeking to capture what lies beyond the result. His approach is instinctive yet structured, guided by consistency, curiosity, and an unrelenting drive to push his own limits.
GABBY TRAXLER
Gabby is an endurance athlete and cyclist, driven by unwavering discipline and a deep commitment to her sport. After being hit by a car in 2023, she chose to rebuild herself from the ground up. Through her training and competitions, she builds steady progress, fueled by rigor and resilience. She embodies a sustainable form of performance, where every ride contributes to something greater.